Beautylish Lucky Bag
Wrapping paper, hangtag, landing page, and email marketing illustrations for online beauty retailer, Beautylish. Based off a Japanese New Year’s custom called Fukubukuro, the theme for these surprise grab bags was the Seven Lucky Gods, for which I designed seven kawaii characters, each representing a different kind of luck: happiness, wisdom, longevity, beauty, honesty, dignity, and prosperity.
