Geoffrey's Toy Box at Macy's
Two packaging concept explorations for Geoffrey's Toy Box by Toys "R" Us, to be exclusively sold at Macy's. The first concept combines Macy's signature star with a shooting trail of halftone circles inspired by the Geoffrey's Toy Box logo. The second concept takes bursts of color from the Toys "R" Us brand and mixes with bowed container shapes inspired by the bowed box Geoffrey sits in.
